• Project Management
  • Brand Identity
  • Content Creation
  • Copywriting & Editing
  • Testing & Optimisation

Launch Project


Holmesglen is one of the largest providers of vocational and higher education in Victoria, offering a range of apprenticeships, apprenticeships, certificates, diplomas and degrees.


The redesign of the Holmesglen website aimed to refresh and reinvigorate a dated web presence that was largely unsuccessful at converting visitors into enquiries. The objective of the new site was to improve mobile traffic, unify the brand and campaign elements, and increase goal conversion rates. This was achieved via simplified navigation and layout, relevant, engaging and targeted content and by utilising a responsive design that improved usability across multiple platforms and devices.

As part of the core team that managed this project, I reviewed, edited and refined all existing copy as well as liaised with developers in the development of the website’s key design and content elements.



But wait, there’s more: